One of the most challenging aspects of releasing an app is getting people to find out it exists.  There are many quality apps that never find an audience simply because people don’t know about them.  What’s the best way to cut through the noise and get discovered?

Unfortunately, there is no foolproof strategy that works every time, and after years of creating apps and releasing them to the masses,  it seems that each app is it’s own experiment and case study that requires doctor-like ability to diagnose which approach is best suited for each particular product.  However,  there are some strategies that can help to narrow down the best approach as quickly as possible.