For the release of the S60, Volvo decided to target a younger demographic. To do this, they created a YouTube masthead that allowed users to play the Augmented Reality Driving Game with their phones. With 88% lift in purchase intent and 240% lift in brand favorability, they beat all industry benchmarks.
Working with YouTube, Volvo, Euro RSCG and Total Immersion, we delivered an iPhone and Android game on an accelerated timeline.
Google Case Study with video