Volvo S60 Driving Game

For the release of the S60, Volvo decided to target a younger demographic. To do this, they created a YouTube masthead that allowed users to play the Augmented Reality Driving Game with their phones. With 88% lift in purchase intent and 240% lift in brand favorability, they beat all industry benchmarks. Working with YouTube, Volvo, … Read More »


tweetspot is a new way to read your twitter feed: from a birds-eye view. Here are a few ways to use it: – see what people are talking about in your neighborhood – find out where people are talking about your product or company – map out your followers and users you are following


Working from a powerful concept, creating a car service that utilizes female drivers serving female passengers,  Ground Up Logic worked from the beginning stages to realize this idea and bring it to the market,  creating shockwaves in the news and around the world. Our role includes creating the branding and icon to designing interfaces and building the … Read More »


World’s Most Beautiful (WMB 3D) is the first commercial magazine entirely photographed and designed in 3D Working with internationally recognized photographer Nick Saglimbeni,  we helped create iPhone, iPad, Android phone and tablet version of his ground breaking magazine,  WMB3D.